Travel Loyalty News

CEO Chris Nassetta, now 18 years into the role, shows no signs of slowing down.

Chris Nassetta¡¯s longevity as Hilton¡¯s CEO shows that culture is as important as growth. His leadership philosophy ¡ª grounded in family, hospitality, and consistency ¡ª offers lessons for an industry balancing rapid expansion with the human side of travel.

In a first for major hotel groups, Marriott hosted 75 loyalty members at HQ to preview an AI chatbot for travel booking and gather customer feedback on other innovations.

Loyalty is no longer about points and tiers, it¡¯s earned trip by trip through immediate value and convenience.

Marriott is chasing customers beyond hotel lobbies. The strategy: embed Bonvoy points into everyday shopping through tie-ups with retailers, starting with Flipkart, Nectar, and Shinsegae Duty Free.

Accor is the only major hotel group to heavily push paid subscription cards, giving guests access to discounts and perks at hotels worldwide. It's now rebranding the cards and changing some of their perks.

India¡¯s hotel talent shuffle is proof the country has become the fiercest battleground for global chains. With Alex out, all eyes will be on Marriott¡¯s choice of successor in one of its most critical markets.

Hyatt's integration with startup Way allows loyalty members to earn and redeem points on everything from spa treatments to cabana rentals. Several hotels are already generating millions in extra revenue.

Alaska is unveiling a whole new set of perks with its loyalty program and credit cards as it looks to scale globally.

For today¡¯s airlines, technology isn¡¯t just a differentiator ¡ª it¡¯s a competitive advantage. Passenger-facing innovations are now standard and delivering significant returns.