All Categories

Airlines

See All

upward view of the dome and flag atop a white marble building

U.S. Government Shuts Down: Here��s How It Affects Travel

Currently the impact to travel is minimal, but if the shutdown stretches for weeks, travelers may start to see long lines at the airport, flight delays, and litter all over national parks.

October 1st, 2025 at 8:26 AM EDT

Frontier CEO Barry Biffle at the 2025 Skift Global Forum in New York City on September 17.

Frontier CEO Says ‘Fortress Hubs’ Are Harming Competition

Frontier CEO Barry Biffle pressed Senators to "level the playing field" for ultra-low-cost carriers as several lawmakers expressed alarm about industry consolidation squeezing out ultra-low-cost carriers.

September 30th, 2025 at 4:20 PM EDT

A busy terminal at Tampa International Airport.

U.S. Airlines Warn Flights May Slow Down if Government Shuts Down

The airline industry said that there could be a slowdown in operations if the government shuts down. However, it so far seems unlikely that Congress will have a deal before midnight.

September 30th, 2025 at 10:04 AM EDT

Business Travel

See All

Trip.com Bolsters Business Travel Ambitions Outside China With Acquisition

Trip.com��s Key Travel deal shows its ambition to challenge Western TMCs, but breaking into entrenched markets will test its mix of tech and and human touch.

September 30th, 2025 at 1:44 PM EDT

Business people walking in a large hall that could be an airport or possibly another transportation facility. There are buildings in the background, which is a bit hazy.

Steve Singh’s Direct Travel Buys ATPI to Create Agency With $6 Billion in Sales

As Direct Travel sees it, the deal to acquire ATPI signals a new playbook: grow big enough to compete globally, but stay nimble enough to outmaneuver the giants.

September 26th, 2025 at 6:20 PM EDT

Amex GBT CEO Expects More Mergers in Corporate Travel: Skift Interview

It was a tortured process to get the Amex GBT-CWT merger past U.S. and UK regulators. Now comes the hard part.

September 22nd, 2025 at 4:11 PM EDT

Coronavirus

See All

Paris tourists outside of shops selling trinkets.

The Travel Industry’s Immense Potential for Growth

Despite the pandemic��s unprecedented challenges, the travel industry��s recovery is proving to be remarkable.

August 3rd, 2023 at 6:49 PM EDT

Tourists near St. Mark's Square in Venice, Italy.

The Travel Industry Surpasses 2019

Today's edition of Skift's daily podcast looks closer at the recovery of the travel industry that have allowed it to surpass spring 2019 benchmarks.

May 26th, 2023 at 2:44 AM EDT

Tourists taking photos on the roof of Milan��s cathedral

Travel Makes a Complete Recovery

Today's edition of Skift's daily podcast looks closer at travel's coronavirus recovery, Airbnb's optimism, and Hilton's extended-stay moves.

May 24th, 2023 at 5:27 AM EDT

Cruises

See All

Cruise Industry Is Backing the Wrong Fuel to Cut Emissions, Says Viking CEO

Hydrogen isn��t cost-effective yet, but Viking��s bet signals where cruise shipping could be headed. For the industry, it underscores a growing split: LNG may buy time, but the long-term pressure to go zero-emissions is already reshaping investment decisions.

September 30th, 2025 at 1:58 PM EDT

Royal Caribbean CEO Jason Liberty at Skift Global Forum in New York City, September 17, 2025.

Royal Caribbean Group CEO Jason Liberty at Skift Global Forum �C Full Video

Royal Caribbean Group CEO Jason Liberty talked about his strategy for the cruise giant at Skift Global Forum 2025.

September 20th, 2025 at 3:50 PM EDT

Royal Caribbean CEO: AI Now Manages 15 Million Price Points a Day

CEO Jason Liberty says the cruise ship operator sits on ��Himalayas�� of data and is ready to use the disruptive technology further.

September 18th, 2025 at 8:27 AM EDT

Experiences

See All

Booking.com to Add 150,000 Attractions With FareHarbor Tie-In

Don't expect a dramatic surge in Booking.com's access to new experiences inventory. Its announcement that this will happen "incrementally" was a tip-off.

September 29th, 2025 at 10:00 AM EDT

The Role of Gaming and Esports in Travel’s Future

The explosive popularity of gaming and esports tourism is not only an interesting story of rapid growth in and of itself. It represents a completely new category of live tourism that��s breaking down generational and cultural barriers.

September 22nd, 2025 at 9:00 AM EDT

Here’s Why Hotel Prices in Mumbai Are Surging

If someone had thought of the frenzy around Coldplay concerts in India as a one-off event, think again! More international musicians are coming to India, and Indians are traveling across the country to experience it live.

August 20th, 2025 at 11:00 PM EDT

Food and Drink

See All

How Tourism Homogenizes Cuisines and What Are Possible Solutions

There is a lot that can be done, both from an awareness and, even more importantly, from a policy perspective. Most of it requires changes that the travelers of today, seeking more authentic experiences, would welcome.

December 12th, 2024 at 7:58 AM EST

Magic Mushrooms in the Minibar

Some will always love a luxury spa. But psychedelics (think psilocybin soundbaths and mushrooms) are the phase in high-end wellness.

December 10th, 2024 at 12:01 PM EST

24×7 Food at Delhi’s Aerocity – India Report

Delhi Aerocity, with a heavy presence of branded hotels, is a convenient hub for business and leisure travelers alike.

October 30th, 2024 at 11:00 PM EDT

Ground Transport

See All

Eurostar Calls Out Airlines’ Advantage: ‘Make It Fair’

Europe is looking to rail to cut travel emissions, yet airlines still enjoy the tax breaks that help keep flights cheap. Rail, by contrast, is taxed and charged to use tracks, despite being the greener option. For the industry, that imbalance means airlines may keep winning on price until policymakers put climate goals above cheap tickets.

September 30th, 2025 at 1:21 PM EDT

Trump Administration Plans Penn Station Overhaul in NYC, Amtrak Debuts High-Speed Acelas

The Trump administration is open to anything when it comes to renovating Penn Station, even moving Madison Square Garden.

August 27th, 2025 at 4:20 PM EDT

Planes vs. Trains: UK Rail Fare Hikes Could Derail Climate Goals?

Across Europe, governments are pushing travelers to choose trains over planes �� but when rail tickets cost far more than budget airline seats, that��s a tough sell.

August 21st, 2025 at 8:58 AM EDT

Hotels

See All

Hotel and booking apps on a smartphone screen.

An Airbnb Loyalty Program Is In the Works and It Won’t Be Like Marriott Bonvoy

Airbnb will launch some type of membership program to give guests a reason to book a hotel on Airbnb rather than earn points elsewhere. It certainly won't be a clone of hotel group loyalty programs �� that's not Airbnb's style.

October 1st, 2025 at 4:46 PM EDT

7 Ways Agentic AI May Boost Hotels: From Operations to Sales

The hotel industry will need to plan ways to test AI agents to streamline services, personalize luxury, boost revenue, and reimagine guest trips.

October 1st, 2025 at 12:16 PM EDT

Marriott CFO Explains Why Conversions Now Fuel European Growth

Marriott is pivoting hard to hotel conversions across Europe as tight credit squeezes new-build economics. It has been adding conversion-friendly brands and relaxing standards for operators to be more locally relevant.

September 30th, 2025 at 12:28 PM EDT

Luxury

See All

View of the Tokyo skyline from the New York Grill and Bar at the Park Hyatt Hotel. It's reopening in December 2025, seen at sunset.

Park Hyatt Launches First Big Ad Blitz in 5 Years as the Hotel Brand Expands

Park Hyatt is playing catch-up with rivals in crowded luxury markets. Its new campaign aims to appeal as much to developers as travelers.

September 29th, 2025 at 4:18 PM EDT

Raffles ‘Butler’ Campaign Is Back and It’s Working �C But Can It Go Global?

The butler is a strong narrative device to signal touch, but does it work in new markets for Raffles?

September 24th, 2025 at 10:37 AM EDT

steve case speaking onstage at skift global forum 2025

Revolution CEO Steve Case at Skift Global Forum �C Full Video

Steve Case, chairman and CEO of Revolution and co-founder of AOL, talked about his community-focused travel portfolio, including Exclusive Resorts' membership club and the 600-acre Punta Cacique development in Costa Rica, at Skift Global Forum 2025.

September 20th, 2025 at 2:54 PM EDT

Media and PR

See All

New Report: Rethinking Travel Content Marketing in the Age of AI

As AI reshapes the travel marketing landscape, brands must rethink their approach to content strategy. A new report from Curacity reveals how marketers can shift from passive awareness-building to active, measurable demand creation through targeted storytelling and strategic distribution.

July 28th, 2025 at 10:00 AM EDT

Why Jet2��s Jingle Became TikTok��s Surprise Summer Travel Meme

Jet2��s viral TikTok moment highlights the unpredictable power of nostalgia and remix culture, where even the most mundane creative assets can supercharge brand awareness.

July 17th, 2025 at 12:27 PM EDT

Extreme Loyalty: The Airlines Turning Travel Into a Competitive Sport

In a drive for loyalty and attention, high-stakes travel challenges are growing in popularity. These airline campaigns generate buzz, but they also raise thorny questions around ethics, sustainability, and long-term brand impact.

June 28th, 2025 at 8:00 AM EDT

Meetings

See All

Visitors at the Yashobhoomi convention and exhibition centre in New Delhi.

Inside India��s Events and Meetings Aspirations

India upped its convention center game for the G20 Summit last year. Now, it is trying to drum up the marketing for these spaces across the country. But is India really MICE ready?

May 27th, 2025 at 11:00 PM EDT

How Fontainebleau Las Vegas Is Unlocking New Possibilities for Meetings and Events

From world-class dining and versatile meeting spaces to high-touch service standards and one-of-a-kind offerings, Fontainebleau Las Vegas offers everything planners need to craft exceptional events.

September 12th, 2024 at 10:00 AM EDT

Rajasthan received 179 million domestic and 1.7 million international tourists in 2023.

Rajasthan Focuses on Weddings, Conferences to Boost Tourism – India Report

Rajasthan, a premier wedding destination in India, has much to offer including wildlife, museums, temples, and lakes. While the state is seeking to promote its various offerings, it does not want to lose out on the significant revenue from weddings and business meetings.

July 8th, 2024 at 11:00 PM EDT

Online Travel

See All

A hotel lobby with a colorful shelf filled with books and artistic pieces. A green couch and brown table are in the foreground.

Capital One Travel Taps Agoda B2B Veteran as New Head: Scoop

Capital One Travel landed an experienced travel B2B exec in Sarah Kaplan Moore, who hails from the online travel agency side of the ledger. Capital One's Discover acquisition potentially provides it with ammunition to better compete against leaders Chase Travel and American Express Travel.

September 30th, 2025 at 5:11 PM EDT

Drew Pinto, Marriott CTO, Steve Hafner, Kayak CEO and Kelly Ungerman, senior partner at McKinsey at the Skift Global Forum.

Agentic AI in Travel at Skift Global Forum �C Full Video

Leaders from the travel industry spoke at the Skift Global Forum about agentic AI and its potential impact.

September 29th, 2025 at 2:22 PM EDT

a person holding a phone with the Booking.com app open

Online Travel Agencies and Hotels Endorse EU User Review Guidelines

Major online travel agencies backing the EU��s review code want to be seen as increasing trust in their reviews, but enforcement will determine if it��s more than PR.

September 27th, 2025 at 2:45 PM EDT

Podcasts

See All

Iberostar��s CEO on Family Ownership, Brand Evolution and Responsible Tourism

Iberostar��s family ownership lets it make bold, long-term bets on guest experience and ocean health that many public hotel groups can��t.

October 1st, 2025 at 1:08 PM EDT

Vrbo Reaches for Scale With Expedia��s Distribution Muscle

Vrbo's expanded distribution across Expedia platforms, integration into the One Key, and experiments with AI-powered reviews show how the brand is evolving inside its parent��s ecosystem. The challenge: balancing consistency for operators with new demands from a global marketplace.

September 30th, 2025 at 11:29 AM EDT

Hilton CEO Chris Nassetta on Leadership, Culture, and 18 Years of Growth

Chris Nassetta��s longevity as Hilton��s CEO shows that culture is as important as growth. His leadership philosophy �� grounded in family, hospitality, and consistency �� offers lessons for an industry balancing rapid expansion with the human side of travel.

September 25th, 2025 at 10:20 AM EDT

Short-Term Rentals

See All

An Airbnb superhost and guest sit at a dining room table in Chicago cutting and arranging flowers.

Airbnb to Hold First National Host Summit as Policy Shifts Create Friction: SCOOP

It's a critical moment for Airbnb to do some explaining �� and listening �� to its largest hosts about policy changes. Many of the policy tweaks also dramatically affect individual hosts, who won't be represented.

September 26th, 2025 at 5:18 PM EDT

An outdoor bowling alley at an Airbnb in Yucca Valley, California in 2022.

Airbnb’s Categories Were Meant to Reinvent the Search Box �C Now They’re Gone

Category search lost its utility for Airbnb when it expanded beyond one product, homes. It was telling that none of Airbnb's online travel agency multi-product rivals implemented their own version of Category search, which Airbnb touted as being so innovative.

September 25th, 2025 at 3:00 PM EDT

JW Marriott Residences to Debut in Dubai as Branded Homes Boom Grows

Branded homes already carry a price premium in Dubai, and big hotel brands are racing to partner up with developers.

September 24th, 2025 at 11:41 PM EDT

Skift Originals

See All

Skift Expands Community and Multimedia Offerings with Two Strategic Acquisitions

I��m proud to announce two acquisitions that mark significant steps forward for us in community-driven, multimedia content. These acquisitions are part of our intentional growth strategy, balancing simplicity and complexity to build resilience into our media ecosystem.

July 29th, 2025 at 8:20 AM EDT

Marriott Bonvoy’s New AI Search Tool: 4 Tests Show How It Works �� and Doesn’t

Marriott Bonvoy's new AI tool probably isn��t sharp enough yet to be reliable. But as one of the first tools like it by a major hotel brand, it offers an early glimpse at how lodging search could look in the future.

April 5th, 2024 at 12:10 PM EDT

Don’t Create Company Culture: Lessons on Meaning of Work

Culture stems from the meaningful work we do, and each of us seeing the tangible in-situ effects of that work for the people for whom we create everything.

August 3rd, 2022 at 8:04 AM EDT

Startups

See All

A British Airways Boeing 787-9 Dreamliner.

Exclusive: The 29 Aviation Startups in IAG’s 2025 Accelerator Revealed

With AI now ubiquitous and early-stage sustainability startups multiplying, this year's cohort reflects both immediate and longer-term bets.

August 11th, 2025 at 12:05 AM EDT

people in the corporate travel industry walking around a trade room show floor

From Concur to Spotnana: Steve Singh on How AI Could Fix Corporate Travel

Corporate travel is still a nightmare of fragmented systems, which means that rebooking canceled flights can be headache-inducing. Yet Concur co-founder Steve Singh believes new tech could bring the dawn of "the perfect trip."

August 1st, 2025 at 5:19 PM EDT

Saratoga arms hotel new york main entrance

TakeUp’s $11 Million Funding Highlights Pricing Gap Crushing Indie Hotels

A pricing technology gap has created a David-and-Goliath dynamic in hospitality, where small, indie operators compete against chains. Can AI help level the playing field?

July 28th, 2025 at 8:45 AM EDT

Tour Operators

See All

Aerial view of a pool at a seaside resort

Hyatt Sees All-Inclusives Surge, May Sell a Stake in ALG Vacations

All-inclusives are carrying Hyatt��s growth story. What��s less clear is how much ownership Hyatt wants over the distribution platform that drives those bookings.

September 4th, 2025 at 2:10 PM EDT

A man on his racing bike with the Tuscan background and distinctive pine trees behind him

Butterfield & Robinson Takes Anti-Scale Approach to Luxury Tours

Private equity would probably look at the contrarian hands-on approach of Butterfield & Robinson and say it's too costly and unscalable as a tour operator business. But consider the payoff: Record revenue, and over half of customers coming back for high-margin seconds.

August 29th, 2025 at 12:31 PM EDT

Daytime view of a poolside cabana at Grand Hyatt Scottsdale Resort

Hyatt Expands Loyalty Program to Cover Experiences: Exclusive

Hyatt's integration with startup Way allows loyalty members to earn and redeem points on everything from spa treatments to cabana rentals. Several hotels are already generating millions in extra revenue.

August 25th, 2025 at 8:00 AM EDT

Tourism

See All

The Government Shutdown Is Here: What It Means for Visa Applications?

It��s been a weak summer for international travel. A government shutdown could add more bottlenecks to inbound tourism's recovery.

October 1st, 2025 at 2:06 PM EDT

Ibiza Floods: Impact on Travel and Tourism?

The floods in Ibiza are a reminder that even world-class tourist destinations can see their infrastructure buckle under extreme weather.

October 1st, 2025 at 12:40 PM EDT

Representative image: Diwali celebrations in India

Festive Travel Becomes a Cultural Driver as Indians Swap Home Celebrations for Travel

Festivals for Indians are no longer about staying at home, but about combining celebrations with exploration. And now, luxury is becoming an active, subconscious part of this journey.

September 30th, 2025 at 11:00 PM EDT

Travel Agents

See All

Cruise Ads Pulled in UK for Misleading ‘Green’ Promises

The rulings underscore growing pressure on travel marketers to back up climate claims. LNG may reduce certain pollutants compared with heavy fuel oil, but it doesn��t make a cruise ��green�� on its own.

September 9th, 2025 at 10:37 AM EDT

The U.S. Travel Agency Rebound Post-Pandemic

Traditional travel agents continue to hold a strong place in the market, even though their booking volumes are lower than those of OTAs.

August 27th, 2025 at 10:29 AM EDT

Travalyst CEO Sally Davey Steps Down After 5 Years

Travalyst has built a rare coalition of big-name travel companies working directly together on climate change issues. The challenge now is whether the group can sustain its momentum and broaden its impact.

August 27th, 2025 at 9:24 AM EDT

Travel Technology

See All

Mews Acquires AI Housekeeping Platform Flexkeeping

Mews founder Richard Valtr talks to Skift about Flexkeeping, the company��s 13th acquisition, and how it fits into the platform.?

September 30th, 2025 at 7:00 AM EDT

TikTok Debuts Travel Ads to Capture Trip Bookings

TikTok is making a serious play for travel brands, as its popularity grows among older users with more disposable cash.?

September 29th, 2025 at 9:00 AM EDT

A waiter serving a cup of coffee ion a hotel lobby.

The AI Memory Question That Will Reshape Travel

AI memory and who controls it is about the fundamental architecture of customer relationships in an AI world. The companies that get this right will define the next era of travel.

September 26th, 2025 at 10:14 AM EDT

Venture Capital

See All

Regional Air Travel Startups Raise Over $85 Million: Funding Roundup

The biggest airlines are behind on updating their tech systems and operations; regional airlines are even further behind.

June 27th, 2025 at 4:45 PM EDT

Ramp Raises $200 Million for Expense and Biz Travel Management: Startup Funding Roundup?

Startups for business travel management and flying taxis are still raising a lot of money.

June 20th, 2025 at 5:29 PM EDT

Lodging Tech and Jet Fuel: Travel Startups Raise $560 Million

Funding has been slow this year, but B2B travel tech startups are still leading the way these days.

June 15th, 2025 at 9:39 AM EDT

����ŷ��AVƬ

All Categories

Airlines

U.S. Government Shuts Down: Here��s How It Affects Travel

Frontier CEO Says ‘Fortress Hubs’ Are Harming Competition

U.S. Airlines Warn Flights May Slow Down if Government Shuts Down

Business Travel

Trip.com Bolsters Business Travel Ambitions Outside China With Acquisition

Steve Singh’s Direct Travel Buys ATPI to Create Agency With $6 Billion in Sales

Amex GBT CEO Expects More Mergers in Corporate Travel: Skift Interview

Coronavirus

The Travel Industry’s Immense Potential for Growth

The Travel Industry Surpasses 2019

Travel Makes a Complete Recovery

Cruises

Cruise Industry Is Backing the Wrong Fuel to Cut Emissions, Says Viking CEO

Royal Caribbean Group CEO Jason Liberty at Skift Global Forum �C Full Video

Royal Caribbean CEO: AI Now Manages 15 Million Price Points a Day

Experiences

Booking.com to Add 150,000 Attractions With FareHarbor Tie-In

The Role of Gaming and Esports in Travel’s Future

Here’s Why Hotel Prices in Mumbai Are Surging

Food and Drink

How Tourism Homogenizes Cuisines and What Are Possible Solutions

Magic Mushrooms in the Minibar

24×7 Food at Delhi’s Aerocity – India Report

Ground Transport

Eurostar Calls Out Airlines’ Advantage: ‘Make It Fair’

Trump Administration Plans Penn Station Overhaul in NYC, Amtrak Debuts High-Speed Acelas

Planes vs. Trains: UK Rail Fare Hikes Could Derail Climate Goals?

Hotels

An Airbnb Loyalty Program Is In the Works and It Won’t Be Like Marriott Bonvoy

7 Ways Agentic AI May Boost Hotels: From Operations to Sales

Marriott CFO Explains Why Conversions Now Fuel European Growth

Luxury

Park Hyatt Launches First Big Ad Blitz in 5 Years as the Hotel Brand Expands

Raffles ‘Butler’ Campaign Is Back and It’s Working �C But Can It Go Global?

Revolution CEO Steve Case at Skift Global Forum �C Full Video

Media and PR

New Report: Rethinking Travel Content Marketing in the Age of AI

Why Jet2��s Jingle Became TikTok��s Surprise Summer Travel Meme

Extreme Loyalty: The Airlines Turning Travel Into a Competitive Sport

Meetings

Inside India��s Events and Meetings Aspirations

How Fontainebleau Las Vegas Is Unlocking New Possibilities for Meetings and Events

Rajasthan Focuses on Weddings, Conferences to Boost Tourism – India Report

Online Travel

Capital One Travel Taps Agoda B2B Veteran as New Head: Scoop

Agentic AI in Travel at Skift Global Forum �C Full Video

Online Travel Agencies and Hotels Endorse EU User Review Guidelines

Podcasts

Iberostar��s CEO on Family Ownership, Brand Evolution and Responsible Tourism

Vrbo Reaches for Scale With Expedia��s Distribution Muscle

Hilton CEO Chris Nassetta on Leadership, Culture, and 18 Years of Growth

Short-Term Rentals

Airbnb to Hold First National Host Summit as Policy Shifts Create Friction: SCOOP

Airbnb’s Categories Were Meant to Reinvent the Search Box �C Now They’re Gone

JW Marriott Residences to Debut in Dubai as Branded Homes Boom Grows

Skift Originals

Skift Expands Community and Multimedia Offerings with Two Strategic Acquisitions

Marriott Bonvoy’s New AI Search Tool: 4 Tests Show How It Works �� and Doesn’t

Don’t Create Company Culture: Lessons on Meaning of Work

Startups

Exclusive: The 29 Aviation Startups in IAG’s 2025 Accelerator Revealed

From Concur to Spotnana: Steve Singh on How AI Could Fix Corporate Travel

TakeUp’s $11 Million Funding Highlights Pricing Gap Crushing Indie Hotels

Tour Operators

Hyatt Sees All-Inclusives Surge, May Sell a Stake in ALG Vacations

Butterfield & Robinson Takes Anti-Scale Approach to Luxury Tours

Hyatt Expands Loyalty Program to Cover Experiences: Exclusive

Tourism

The Government Shutdown Is Here: What It Means for Visa Applications?

Ibiza Floods: Impact on Travel and Tourism?

Festive Travel Becomes a Cultural Driver as Indians Swap Home Celebrations for Travel

Travel Agents

Cruise Ads Pulled in UK for Misleading ‘Green’ Promises

The U.S. Travel Agency Rebound Post-Pandemic

Travalyst CEO Sally Davey Steps Down After 5 Years

Travel Technology

Mews Acquires AI Housekeeping Platform Flexkeeping

��ŷ��AVƬ